BRIEF:
Create a key visual for the 929 Coffee Bar event, "Mississippi Made," featuring an art market, live music, and beer and food specials. The event aims to unite creatives from across Mississippi, fostering the exchange of work, ideas, music, and more. The emphasis on a key visual over a traditional poster design is intentional, seeking a flexible and scalable visual that caters to both print and digital formats.
SOLUTION:
Abstract the essence of the art market into shapes and forms, integrating identifiable elements that interact with abstract components. The design aims to convey a sense of connectivity within the market, embracing diversity and excitement. By capturing the vibrancy of the event through abstract representations, the key visual becomes a versatile asset, adaptable to various promotional mediums and formats.
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